Perceptual mapping of electronic banking channels in India: A Multidimensional Scaling approach
نویسندگان
چکیده
منابع مشابه
Multidimensional Fechnerian Scaling: Perceptual Separability
1 This research has been supported by the NSF Grant SES-0001925. I am grateful to Hans Colonius, Helena Kadlec, James Townsend, Richard Schweickert, and, especially, Robin Thomas for discussions and criticism, and to Damir Dzhafarov and Radomil Dzhafarov for their help in preparation of the manuscript. Correspondence and reprint requests should be sent to Ehtibar N. Dzhafarov, Department of Psy...
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ژورنال
عنوان ژورنال: International Journal of Research Studies in Management
سال: 2013
ISSN: 2243-7789,2243-7770
DOI: 10.5861/ijrsm.2013.319